aka TheWeatherChannel | WeatherChannel

is a cable and satellite television network that reports national weather and weather-related news 24 hours a day. The Weather Channel is headquartered in Marietta, Georgia, near Atlanta. Direct TV

In addition to its cable TV programming, TWC also provides forecasts for terrestrial and satellite radio stations, newspapers, and websites, and maintains an extensive online presence at weather.com

In March 2005, The Weather Channel announced that it would receive a new logo/tagline, "Bringing Weather to Life," replacing the 2001 "Live By it" campaign. This change began on August 15, 2005, with changes in formats and programming taking place as part of a subsequent gradual transition that lasted until December.

The Weather Channel also delivers LOCAL WEATHER forecasts and RADAR WEATHER.

The Weather Channel and the NationalWeatherService

went on the air on May 2, 1982 and reports the weather and other meteorological information for the United States as well as other countries and regions of the world. TWC originally gathered its national region forecasts from the National Oceanic and Atmospheric Administration (NOAA), and gathered its local forecasts from local NationalWeatherService offices, but since 2002 has done local forecasting in-house from Marietta, Georgia; however, current weather and forecast model data is still provided by the NationalWeatherService, and the ultraviolet index is from the Environmental Protection Agency. The Weather Channel does not have any local meteorologists outside of the Atlanta area.

Yahooweather: www.weather.yahoo.com

TWC also uses special proprietary equipment that inserts local weather forecast and warning information if it is viewed on a cable TV system. The original WeatherStar technology has been upgraded on most cable systems to IntelliStar, including Vocal Local to announce the three-day local forecast. Satellite viewers see a roundup of local TWC forecasts for major cities across the U.S., as well as satellite and radar images, and severe weather watch and warning maps when active.

The Weather Channel produces a service, based on modified versions of WeatherStar technology, called Weatherscan on which a separate channel constantly displays local and regional conditions and forecasts along with The Weather Channel's logo and advertisements.