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The three main theatre brands operated by
Regal Entertainment Group are:
RegalCinemas
Edwards Theatres
United Artists Theatres
These chains retain their
exterior signage, but most indoor branding (popcorn bags, policy trailers)
uses the Regal Entertainment Group name and logo. Where applicable, the REG
logo is used alongside the three individual brands. Most new cinema
construction uses the RegalCinemas name, although Regal has
built new Edwards locations in California. Regal has acquired several
smaller chains since this merger; these, however, have been rebranded as
Regal Cinemas.
In 2003, RegalCinemas introduced The 2wenty, an approximately 20
minute digital video program distributed to Regal's theatres via satellite.
The initiative was meant to replace the traditional slide show presentation
and "rolling stock" film advertisements. In January 2006 the preshow was
renamed Regal First Look, but is largely the same as the show it replaced.
The program is scheduled to end at the movie's start time, at which point
the 35 mm film begins rolling with the previews and feature. |